InsurTech Hub Munich ITHM) is expanding its partner network to include Salesforce. The global technology company specializing in AI-powered customer relationship management and cloud solutions is now strengthening the ITHM ecosystem with its extensive expertise in AI-powered platforms and industry-specific applications for the financial services sector.
Salesforce helps companies around the world digitize their customer relationships. With Financial Services Cloud and Einstein AI, Salesforce integrates CRM, data, and AI on a secure platform. This enables the insurance industry to deliver personalized interactions, intelligent analytics, and seamless collaboration between humans and AI agents throughout the entire customer journey.
“Insurers must meet digital customer expectations while simultaneously improving their operational efficiency,” explainsKay Buchheister, Regional Sales Director for Insurance at Salesforce. “The InsurTech Hub Munich direct access to decision-makers and innovation projects to drive the adoption of AI and cloud technologies in a concrete and effective way.”
As part of the partnership, Salesforce participates in working groups, pilot projects, and knowledge-sharing initiatives at the ITHM. The focus is on practical approaches to modernizing digital infrastructures and the cost-effective use of artificial intelligence.
“With Salesforce, we are gaining a partner that is shaping the digital transformation of companies worldwide and possesses deep industry expertise,” saysDr.Klaus Driever,CEO of InsurTech Hub Munich. “This partnership gives our members access to technologies and best practices that have already set standards in other industries—and are now being specifically tailored for the insurance sector.”
InsurTech Hub Munich together insurers, technology providers, and startups in targeted innovation programs to develop new solutions and ensure the industry’s long-term viability. Strategic partnerships, such as the one with Salesforce, are crucial for driving sustainable change in the insurance industry.
