NXT:LEVEL InsurTech Innovation – "It's getting personal"
The future of insurance is individual. WithNXT:LEVEL, InsurTech Hub Munich is placing a clear focus on personalization—from AI-supported sales and intelligent customer experience to digital identity solutions. Discover how insurers are using tailor-made technologies to individualize every touchpoint and put their customers at the center of their business.
NXT:LEVEL – Why personalization is crucial now
Expectations of insurance companies have changed fundamentally. Today's customers demand individually tailored offers, seamless digital experiences, and services that are precisely tailored to their life situation. At the same time, new technologies such as artificial intelligence, digital identities, and intelligent data analysis are opening up completely new possibilities for personalization—from initial contact and consultation to claims processing.
Technology is no longer just an enabler—it is actively shaping relationships between insurers, brokers, and customers.
The annual program for 2026 focuses on two key areas of transformation that together will shape the future of sales:
Digital identity with the EUDI Wallet
Increased efficiency in sales through AI
EUDI Wallet: Digital identity as the foundation for new sales models
From 2026, citizens will be able to securely manage their identity, credentials, and authorizations digitally via a wallet. For the insurance industry, the EUDI Wallet is much more than a regulatory initiative: it lays the foundation for a new identity ecosystem.
Enable verifiable data directly on smartphones:
- Faster and more secure onboarding processes
- Automated, compliance-secure closing processes
- new forms of digital consulting
- More efficient service and claims processes
- Trust-based interactions throughout the entire customer journey
When identity, qualifications, and authorizations are digitally certified, new opportunities arise for sales, service, and product design. Processes not only become faster—they also become traceable, secure, and scalable.
The annual program will develop specific use cases, pilot approaches, and integration scenarios that will enable insurers to actively integrate the EUDI Wallet into their business models.
For members and partners: We will be launching our EUDI Wallet Community in March 2026. Please send your registration by email to
Increased efficiency in sales: AI as a productive colleague
Artificial intelligence is fundamentally changing the role of sales. AI is evolving from a tool to a productive team member—and is becoming a decisive factor in simultaneously increasing productivity, quality, and scale.
The focus is on:
- Prioritization of leads and opportunities
- data-driven next-best actions
- Hyper-personalized customer engagement in real time
- Automated preparation and follow-up of consultations
- Intelligent support throughout the entire sales management process
Against the backdrop of demographic changes in sales, AI helps to close capacity gaps—without replacing the human factor. On the contrary, it creates space for relationships, trust, and consultation on an equal footing.
The annual program highlights specific implementation approaches, organizational requirements, and best practices for productive collaboration between humans and AI in sales.
For members and partners: Starting in March 2025, we will launch Journey for increasing sales efficiency through AI. If you are interested, please send an email to
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