AI is fundamentallychanging how content is found, interpreted, and delivered. So has the art of communication had its day? On the contrary: Generative Engine Optimization (GEO) offers new opportunities to manage and actively shape the visibility and reputation of your company and its representatives. And this can be achieved using traditionalpublic relations methods as well.
In this workshop hosted by InsurTech Hub Munich the renowned Munich-based communications agency In A Nutshell / disruptive, you’ll learn the basics of GEO, its similarities and differences from SEO, practical examples, and the most important tools.
Target audience: Communicationsand marketing professionals
Registration: If you are interested, please send an email to our Director of Communications, Markus Walter ([email protected]). Due to limited space and high demand, participation in the workshop is reserved for ITHM member companies. The workshop will take place exclusively on-site in Munich.
Duration:approx. 2 hours, followed by a get-together and discussion with the GEO experts