Technology Is Only Half the Battle: Why GEO Is Becoming a Management Challenge
Generative AI is changing how people search for information, perceive brands, and make purchasing decisions. Instead of traditional search results, systems like ChatGPT, Copilot, and Gemini provide direct recommendations, comparisons, and answers. As a result, the question of whether and how a brand appears in these answers is becoming a new competitive factor.
In the ITHM webinar, co-hosted withEYandBitkom, we’ll use a tool demonstration to show how visible different brands are in AI-generated responses and which external sources influence this perception. But the real challenge begins only after the measurement: Companies must define new responsibilities, rethink their data and content strategies, and reorganize collaboration between marketing, communications, sales, IT, and other departments.
Using concrete real-world examples from our partner companiesGeneraliandDie Bayerische, we’ll highlight the questions a GEO analysis raises internally and how organizations can pragmatically build the necessary capabilities to stay competitive.
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Learning Objectives of the Webinar
- Understanding How Generative AI Systems Perceive, Evaluate, and Recommend Brands
- Identifying the factors that influence visibility in AI responses
- Assess the strategic impact of GEO on the brand, sales, and customer experience
- Identify the key organizational challenges related to ownership, governance, or KPI management
- Determine what is needed to develop a GEO strategy and build the necessary capabilities within your own company
TargetAudiences for the Webinar
Sales and Customer Experience Managers
Executives and decision-makers from the insurance industry and InsurTech companies
Managers from marketing, communications, sales, and data science
Digital, Innovation, and Transformation Leaders
👉Register for the GEO webinar