Today's customers expect to be understood as individuals and proactively provided with relevant information and offers across all channels. But the reality at many insurance companies is quite different: there is often radio silence between the conclusion of a contract and the occurrence of a claim. Too few, uncoordinated points of contact across different channels lead to low customer satisfaction, declining loyalty, and missed cross-selling opportunities.
In this exclusive webinar, we join forces withSalesforceto highlight the three key success factors for the future of customer interaction:data consolidationas a basis,hyper-personalization, and seamless omnichannel communication.
Salesforceshows how insurers can create a true360° viewof their customers through harmonized, trustworthy customer data. This consolidated foundation is the key to deriving AI-supported next-best-action recommendations and delivering them in real time via the customer's preferred channel – from face-to-face conversations to email to apps.
Using concrete practical examples, participants will learn how to break down data silos in sales, claims, and marketing. Discover the steps necessary to create scalable, personalized, cross-channel customer experiences that increase productivity and boost revenue in the long term.
Target audience:
Specialists and decision-makers from the areasof sales, marketing, data management, innovation, and digital transformation. Also exciting for product and communications managers who want to actively use customer data for relevant, cross-channel interactions and growth.
Your added value:
Concrete insights into how a unified database forms the basis for hyper-personalization and omnichannel.
Practical examples of AI-powered next-best-action recommendations and automated, cross-channel customer engagement.
Methods for breaking down data silos and creating relevance in every interaction across every channel.
Join us and see how Salesforce demonstrates what is possible with consolidated data, AI, and a 360° view of the customer—data-driven, efficient, and customer-centric. We look forward to talking with you!
